In addition to the revenue projections and costs, the Viability Study will feature sections on demographics, objectives, expansion plans, contingency exercises, product and services market introductions, regulatory requirements and relevant laws to the business / project and much more. A well-written Viability Study can help maximize potential and minimize overheads, liabilities and risk associated with any project.
Over the years, we have written many feasibility studies and Viability Study’s for new and expanding airline operators. We have started several airlines from scratch and are able to offer hands-on assistance and support from day one until the project is complete.

What does a Viability Study show and why do your need one?

First, let’s imagine that you are planning on building a valuable W2E project. What is the first thing you want to know? Of course, can the project reach its projected revenues? Can it succeed and remain in operation functioning as intended?
These are the practical every day considerations of any management team.
For any new project the single document that means the difference between a positive or negative outcome is 100%, the Viability Study. If the plan is well and truly written and the lender and his advisors can see clearly in acceptable format, exactly how the facility is going to operate, make the loan repayments and avoid default, that project is far ahead.
The plan must show, in clear understandable terminology and acceptable, recognizable format, a minimum of a five year, month by month financial projection reflecting every possible overhead contrasted against variable revenues.

The plan must introduce the key officers and staff and contain detailed resumes of the principals. The plan must show in detail how the facility will serve its proposed markets and allow the readers to see that the management team indeed understands the mechanics of the business.
An W2E project is exactly equal to the sum of its parts and no more. The plan must show how the facility intends to operate and maintain the technology, where and how it will be maintained and a detailed list of equipment that will be provided. There needs be comments and description of spares, tooling and storage. The plan needs to show exactly where the facility will be located and how the operating team will be retained and trained along what each level of staff and management will be paid. There must be a very detailed set of projections indicating the number of employees that you will have to retain both initially and as the operations grows.

You will have to have letters of intent included in the appendix from all the relevant parties. For example, the appendices will require letters from the various civil authorities under which the plant will be operating indicating that they have reviewed and are in accord with the plans. A letter from an insurance broker is often an additional requirement. In fact, for every statement in the plan there must be back- up documentation in the appendix.
The plan must detail every single area of the new company so that lenders and bankers can have confidence that the management team does, in fact, have a very clear idea of exactly what is required for success. Absent a plan that reflects all the above, the project will have little or no chance of being judged loan worthy.
Remember, there are literally and easily at least 250 of hours of detailed number crunching work in any Viability Study that is worth the name. We are a work for fee company. We ask for 50% of our fees in advance with the balance on delivery based on a detailed performance agreement.
There are only a few companies in the world capable of doing what we do and we are the only one who have done what we tell others how to. All our personnel are lifetime hands-on professionals not college kids hired by a High-Flying consulting company. A poorly written Viability Study is valueless and will not be given consideration in the real world.